Lloyds 250th Anniversary Challenge

Brief

In 2015 Lloyds Bank celebrated their 250^th anniversary. With a huge gathering already booked at the NEC, they wanted to encourage as many attendees as possible to give something back to their appointed charity partner: Children in Need.

We helped create, organise and deliver two separate fund-raising events, both of which finished at Birmingham’s NEC. Bussing in participants and bikes from London, Edinburgh and Birmingham to the respective 12km walk / run and 70km bike starts, we had two complete event management teams in place as the day got underway. Both events came together as one with everyone finishing together in one of the exhibition halls at the NEC…greeted by Pudsey Bear of course.   

Outcome

A truly memorable day to kick-start the client’s 250^th anniversary celebrations. In addition to the creation of intrinsically safe yet stunning course routes, we successfully delivered a complex and multi-layered travel and logistical plan that witnessed fund-raising in excess of £320,000!